CEO Clayton Reid Honored with HSMAI’s Lifetime Achievement Award for Hospitality Marketing Alongside Multiple Client Campaign Wins
KANSAS CITY, MO (March 31, 2022) – MMGY Global is proud to announce its CEO Clayton Reid has received a Lifetime Achievement Award from the Hospitality Sales & Marketing Association International (HSMAI) for his industry leadership and lasting contributions to the field of travel marketing. On the same night, MMGY Global was also honored with multiple awards during HSMAI’s 2021 Adrian Awards, which celebrate the best in travel and tourism marketing, advertising and public relations.
Reid was honored with the Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing, while the agency and its clients were also recognized with 20 Adrian Awards for innovative work and impacts made through its marketing campaigns. The Adrian Awards were presented at a ceremony held on March 30 in Boca Raton, FL.
“It is with great pride that we congratulate Clayton, our clients and our global teammates on these wins,” said MMGY Global President Katie Briscoe. “Clayton’s visionary leadership over the last three decades has empowered the company to create compelling, results-driven campaigns for travel’s biggest brands. We applaud his inspiring legacy and thank the industry for recognizing his contributions as well as our hundreds of colleagues around the world who dedicate themselves to travel and hospitality.”
MMGY Global’s winning entries included work completed for travel and tourism brands during the pandemic, reflecting the creativity, ingenuity, research acumen and integrated strategy for clients such as the South Dakota Department of Tourism, Macao Government Tourism Office and resort operator Karisma Hotels & Resorts.
Named one of Adweek’s 100 Fastest Growing Agencies, MMGY Global is a worldwide integrated marketing communications and technology company specializing exclusively in the travel, tourism and hospitality industries. The firm’s work has included support of global issues such as the empowerment of women in the tourism industry, prevention of human trafficking, promotion of sustainability and the power of underrepresented communities in travel.
2021 Adrian Awards Won by MMGY Global & Partners
Gold
- South Dakota Department of Tourism | “Great Places Are Waiting” COVID-19 Campaign Strategy (MMGY)
- South Dakota Department of Tourism | ThanksGIFing Social Media Campaign (MMGY)
- Karisma Hotels & Resorts | Nickelodeon Hotels & Resorts Riviera Maya Makes a Big Splash in a Saturated Market (MMGY NJF)
- Fort Myers – Islands, Beaches and Neighborhoods | Sanibel Island Shines on Southern Living’s “The South’s Best” Issue with Cover Feature and Placement (MMGY NJF)
- Macao Government Tourism Office (USA)| Dream Now and Travel Later (MMGY Myriad)
Silver
- Visit KC | Run It Back Home Super Bowl Campaign (MMGY)
- Costa Rica Tourism | Rediscover Pura Vida Social Media Content (MMGY)
- Colorado Tourism Office | Do Colorado Right (MMGY)
- Visit St. Pete/Clearwater| Visit St. Pete/Clearwater Makes a Splash at Super Bowl LV (MMGY NJF)
- Visit California | Epic Trails: Showcasing California’s Outdoor Experiences (MMGY NJF)
- Karisma Hotels & Resorts | Drool-worthy Floating Taco Boats Go Viral at the Margaritaville Island Reserve Riviera Cancun (MMGY NJF)
- Hamilton Princess | A Princess Poses for the Pages of Vanity Fair (MMGY NJF)
- The National WWII Museum | Pearl Harbor’s 80th Anniversary Remembered (MMGY NJF)
Bronze
- MMGY Global | Launching of the Groundbreaking Black Traveler Study
- South Dakota Department of Tourism and Wyoming Office of Tourism | Black to Yellow Road Trip Campaign Co-op (MMGY)
- Visit Myrtle Beach | Visit Myrtle Beach Facebook Brand Lift Study (MMGY)
- Fort Myers – Islands, Beaches and Neighborhoods | NYT Custom Content: The Sounds of Nature Multigenerational Campaign (MMGY)
- Fort Myers – Islands, Beaches and Neighborhoods | Fort Myers and Sanibel Recovery Evolution (MMGY)
- Fort Myers – Islands, Beaches and Neighborhoods | Cooperative Advertising Program Website Portal (MMGY)
- Visit St. Pete/Clearwater | Life’s Rewards Season 2 (MMGY NJF)
In addition to Reid, MMGY founder Peter Yesawich received the Albert E. Koehl Award for Lifetime Achievement in 1991. For more information about the 2021 Adrian Awards, visit adrianawards.hsmai.org.
About Clayton Reid
MMGY Global CEO Clayton Reid has worked with companies all over the world for three decades, including Barbados Tourism, Enterprise Holdings, Marriott International and United Airlines. While helping to lead MMGY Global’s growth across six countries and 13 offices, he has also been heavily involved as an industry advocate. Reid is a sought-after speaker and has been featured by news organizations such as BBC, Bloomberg, CNN, NPR, The New York Times and The Wall Street Journal. He has served on boards including the American Hotel & Lodging Association, Hospitality Sales & Marketing Association International, the Kansas City Zoo, the New York City Hospitality Council, the U.S. Travel Association, Visit KC and the World Alpine Ski Championships. He is a strategic council member of Gerson Lehrman Group in its global travel advisory practice and has worked with global consultancies such as Bain Capital and McKinsey on critical travel issues.
A recipient of the American Express Steven Harvey Achievement Award and a member of the exclusive Arthur Page Society, Reid is an advocate for sustainability and social causes in travel, being featured by Skift and Forbes for a global push to make travel a platform for equality and understanding. He currently sits on the board of the Midwest Innocence Project, an organization committed to exonerating the wrongly accused, and has been active with other civic causes including Operation Breakthrough – a support system for children in poverty – and Watts of Love, a global NGO that brings simple lighting solutions to communities without electricity.
Reid has lived on three continents and has worked extensively in a variety of cultures and business environments. He considers travel the most important bridge for building understanding, cultural empathy and economic opportunity.
About MMGY Global
MMGY Global is the world’s leading integrated marketing firm specializing in the travel, hospitality and entertainment industries. With eight operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. As a company dedicated to the global travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit mmgyglobal.com.
Media Contact:
Natalia Colon
MMGY NJF
ncolon@njfpr.com