MMGY Global Hires 25-Year Industry Expert to Lead UK-Based Research Operation
KANSAS CITY, MO (February 18, 2021) – MMGY Global announced today the launch of MMGY Travel Intelligence Europe with the hiring of 25-year travel industry veteran Cees Bosselaar. MMGY Travel Intelligence, which has been providing data, research and insights on travelers from its North American offices for more than three decades, is expanding its global presence with the opening of its new London office. The addition will complement the growing integrated marketing services offering the company continues to build across the U.K. and Europe.
A long-standing figure in the European travel and tourism industry, Bosselaar brings a wealth of experience delivering major research initiatives for organizations including national tourism offices, cruise companies, hotels, airlines and more. In his new position as Managing Director, MMGY Travel Intelligence Europe, Bosselaar will oversee services including visitor and guest analyses, resident sentiment, brand lift, competitive analyses, creative testing and other custom research studies. He will also lead the upcoming launch of MMGY Travel Intelligence’s new Portrait of European Travellers® syndicated study.
“It is very exciting to be returning to Europe after having lived in the U.S. for over 30 years, and I am eager to build on the success of MMGY Travel Intelligence by expanding its well-respected brand of research, data and travel industry insight throughout the European continent,” said Bosselaar.
Bosselaar joins MMGY Global from Phocuswright where he served as Vice President, Business Development since 2007. He has previously held senior positions with the international division of StarCite (now part of Lanyon/Cvent), Uniworld Luxury River Cruises, and the Netherlands Board of Tourism and Conventions.
According to Chris Davidson, global head of MMGY Travel Intelligence, “The expansion of MMGY Travel Intelligence into Europe is a critical milestone in our goal of establishing research and insight as the foundation of strategy for our entire global portfolio of clients. We are incredibly lucky to have someone with Cees’ experience and enthusiasm leading this exciting new growth initiative for our organization.”
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About MMGY Global
MMGY Global is the world’s leading integrated global marketing firm specializing in the travel, hospitality and entertainment industries. With eight operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. As a company dedicated to the global travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit https://www.mmgyglobal.com.
About MMGY Travel Intelligence
MMGY Travel Intelligence is MMGY Global’s industry research and insights brand, offering proprietary data and research designed to power travel industry decision-makers through consumer insights, travel performance data, and audience modeling and segmentation. With offerings including DK Shifflet, the Portrait of American Travelers® and travelhorizonsTM as well as the recently launched groundbreaking “The Black Traveler: Insights, Opportunities and Priorities” report and inaugural Portrait of European Travellers® study, MMGY Travel Intelligence features top consumer insights exclusively for the travel and tourism industry. To learn more about the extensive collection of research, analytics and strategy services, visit mmgyintel.com or email us at research@mmgyglobal.com.
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Andrea Braunstein
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