MMGY Launches New Fort Myers Area Tourism Campaign


Go Where Good Really Means Good.

This winter, MMGY worked with Fort Myers’ islands, beaches and neighborhoods to tell the world why any day is a good day in the destination. The new campaign is an articulation of the destination’s evolved brand positioning work that was done by MMGY in conjunction with the Lee County Visitor and Convention Bureau.

This direct mail piece introduced young families to the unique wildlife in and around Fort Myers and was part of the “It’s a Good Day” tourism brand launch.


MMGY has served as Lee County Visitor and Convention Bureau’s agency of record since 2011.