All In On The Outdoors Roundtable Discussion
We know that the pent-up demand for travel is being unleashed, but Americans still have misgivings about the landscape. Our MMGY Travel Intelligence data speaks loudly and consistently: Americans are ready to travel, but lingering fears over health, safety and economic security will keep them closer to home. Travelers are eager to get in their cars and explore the outdoors, making this a prime moment for destinations and travel brands to amplify their outdoor messages. How can we as marketers instill consumer confidence, expand our reach and create a strong foundation for the future of travel?
Watch our roundtable discussion, moderated by MMGY Global President Katie Briscoe, as she gathers insights from thought leaders in the outdoor recreation industry:
- Andy Grinsfelder, Vice President, Revenue, Sales & Marketing, Delaware North Companies
- Cathy Ritter, Director, Colorado Tourism Office
- James Ashurst, Executive Vice President, RV Industry Association
- Toby O’Rourke, President & CEO, Kampgrounds of America, Inc.