Why DMOs Need to Listen and Learn from One Another


Author: Greg Oates, SVP, Innovation, MMGY Next Factor

At this point in crisis management and in preparation for the next steps, destinations will benefit from looking to one another. Vice President of Innovation at MMGY NextFactor Greg Oates has long been on the front lines of destination management strategies that bring together stakeholders across tourism, community and economic development. 

If there’s one takeaway, explains Oates, it’s that the best destinations emerge from engaged communities that are empowered to shape their collective future. This was the case even before the COVID-19 crisis, and now it’s driving the decisions that destinations need to consider as we anticipate the new normal.

In a podcast interview with David Peacock of Simpleview’s Future Tourism Group, Oates shares why DMOs that already had community-driven, resident-focused strategies in place were better positioned to garner local support. Click here to list to webinar/podcast recording.

After convening with a group of travel, academic and economic development leaders, Oates also developed a series of next steps for destination organizations. Click here to read his takeaways from this “listening tour” of experts across industries. A downloadable pdf version is also available by clicking below.