The COVID-19 crisis has accelerated change across every touch point in the traveler’s journey. Marketing technology solutions and digital products appeared nearly overnight to respond to the rapidly changing needs of travelers, destination organizations and the communities we all serve. What seemed like temporary fixes have evolved into long-standing solutions that will be with us for years to come.
MMGY Global and Simpleview are committed to serving the rapidly changing marketing technology needs of destination marketers worldwide, which is why this year we are teaming up to deliver the 2021 Destination Marketing Technology Survey.
Because we recognize the need to get data and insights into our partners’ hands as quickly as possible, we are evolving our approach for 2021. This year, we will be launching a free and interactive research event in partnership with Connect Travel. We want to hear from you how the last year has impacted your perspective on technology’s role in destination marketing. This free 60-minute live survey event will take place Wednesday, April 21, 2021, at 1 p.m. CDT. Join Robert Patterson, SVP of Marketing Technology at MMGY, Jason Swick, VP of Strategy and Insights at Simpleview, and Will Seccombe, President and Managing Director of Connect Travel, as they capture and distribute survey results in real time to all participants.
We will conduct a follow-up survey event in August to track how vaccine rollouts and the return of summer travel have impacted your perspective, and we invite you to join us at the eTourism Summit in Las Vegas in September where we will present all findings and hold an in-depth panel discussion around the significant shifts and trends in the space.