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Measurement

Everything we do is driven by results.

Our proprietary outcome-measurement tools provide views into the collective impact of travel marketing efforts. This guides cross-channel data collection, report definition, visualization and attribution modeling. Our focus on the travel industry utilizes key performance-indicator dashboards, ROI calculators, aggregated trend analysis, and conversion and engagement trackers.

We work directly with you to perform exploratory analysis in the travel market, and based on the analytics, we then provide recommendations for marketing investment alignment. Our measurement program includes collection methods, consolidation and trending algorithms, tagging methodologies, report design and results-presentation structure.

HAVE A MEASUREMENT QUESTION? TALK TO JESSICA SCHULTZ.

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