We grow value by going deep.
Data is vital in forming strategy and developing strong customer relationships. That’s why we support data-driven CRM content strategies in-house. We leverage relevancy and cross-channel integration to increase loyalty, drive conversions and maximize return.
We see CRM as more than a monthly newsletter. We integrate and analyze all available marketing data and develop customer segments and profiles that allow customized, data-driven contact strategies. Our solutions deliver in all customer environments – whatever the device or method.
We deliver segment-specific, personalized communications like rich onboarding programs, trigger-based messages and win-back initiatives while optimizing through response and engagement. We also have experience with RES, loyalty and PMS systems. Our key focus areas include data integration, email deployment programs, subscriber segmentation, program design and management, testing, optimization and measurement.