If anyone should be telling stories, it’s you.
Every travel brand has a story to tell. With 62% of consumers now going online to pass the time, travel companies are embracing the impact of content marketing. We can help guide you to custom strategies that deliver integrated, multichannel storytelling.
Content marketing is about engaging, not interrupting. It’s strategic storytelling that leverages all marketing channels with relevant and valuable information. Our content strategy process includes content audits, tactical planning, editorial calendaring, distribution recommendations and creative content development. In-house writing, photography and videography as parts of creative development also support this strategy.
Our specialty is discovering which messages, timeframes and platforms work best for a travel brand. Our approach includes four different phases: define, plan, implement and optimize. We provide clients with purposeful content strategy up front so final outcomes take your audience from inspiration to booking.