What’s New in Social Media: August 2017 Edition
It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That's why we provide our partners with a This Week in Social Media (TWISM) e-newsletter. We highlight the biggest changes in social media weekly and share these updates and insights with our partners and internal teams. We’ve compiled the best of the best TWISM posts and share them with you in What's New in Social Media: August 2017 Edition.
- Facebook Lets Brands Promote Publisher & Influencer Posts as Ads: Last month, Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create – and that the publishers and influencers tag as branded using Facebook's labeling system – and promote the ads on the social network.
- Facebook Lets Publishers Put Logos Next to Headlines: Facebook released new tools for publishers to show their logos next to their headlines in the “Search” and “Trending” sections. This was done for better brand recognition after publishers lamented the loss of their brands on feeds, since that layout tends to make them all look the same.
- Facebook Users Can Now Take 360 Photos Directly Via Its App: Facebook users are now able to take and share 360 photos directly from the social network's flagship apps, with no special cameras or other apps needed. Users also now have the ability to zoom in on 360 photos and tag friends, and the photos can also be uploaded as cover images for users' profiles.
- Facebook Announces that All Pages Can Now Create Linked Groups: Facebook continues to put increased emphasis on Groups, announcing that Groups for Pages are now available for all Pages worldwide. Pages everywhere will have the capacity to create their own linked groups and use that as a marketing and community-building option.
- Facebook Makes Certain Post Types Ineligible for Promotion as They Hone In on Business Objectives: Facebook has announced that they’re removing the ability to promote certain Page posts as they shift their ad products towards more specific business objectives as opposed to social stats. It’s an interesting shift from Facebook, acknowledging that some of their objectives are only geared towards social stats and that that may be a strategic error.
- Facebook Will Stop Charging Marketers for Accidentally Clicked Ads: In addition to changing its policies related to unintentional ad click, Facebook is introducing a few changes in the way it reports total campaign impressions – mainly, gross impressions will now include both billable and nonbillable impressions.
- Instagram Livestreamers Can Add a Guest to Their Broadcasts: Instagram announced that some users will be able to add a "guest" to your live broadcasts, essentially adding a second contributor to the livestream. This lets users have a live conversation with a friend and broadcast both sides of that chat to your followers.
- Instagram Releases New Stats on Stories Use to Celebrate Stories’ First Anniversary: Instagram has released a range of stats to mark the one-year anniversary of its Stories feature, including the most used Stories hashtags, the most popular stickers and the most commonly applied location tags. According to the report, users under the age of 25 are spending 32 minutes per day in the app, and half of the 15 million businesses now active on the platform have also produced a Story in the last month.
- Instagram Tidies Up Comment Sections with Threaded Responses: Instagram announced that they are making conversations about Instagram posts even easier by adding comment threads. Comment threads help you keep track of conversations and make it easy to respond to a specific thread. Now, when you hit reply underneath any comment, your response will automatically be grouped right underneath it in a thread.
- Brands on Instagram Can Now Promote Posts with Multiple Photos, Videos: Brands now have the ability to promote their organic carousel posts directly from their smartphones. A button will appear beneath the content that will give brands the option to aim for more profile or website visits or to reach users located near a specific address.
- Pinterest Rolls Out Promoted Video to All Advertisers: A year after Pinterest first started testing promoted video, the platform is now opening the option to all advertisers, giving brands a new way to connect with the Pinterest audience. Promoted videos, which now autoplay, stand out in the feed and have more capacity to grab attention as users scroll through.
- LinkedIn Is Bringing Video Creation to Your Mobile App: The feature is only available for frequent contributors at the moment but will be available to everyone else soon. LinkedIn recommends creating videos for work hacks that will increase your productivity, front row seats at a conference, an insider's perspective on the day's news or whatever else you think your professional network might like.