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South Dakota: Open Early, Open Late Out-Of-Home

Joel Henning

South Dakota offers truly unique tourism experiences that can change dramatically throughout the day. A single place can create entirely different memories depending on the time.

Our sequential and digital billboards in Chicago and Denver featured day and night images of famous landscapes like Badlands National Park, Sylvan Lake in Custer State Park and Mount Rushmore National Memorial. This allowed us to surprise viewers with a side-by-side, life-sized comparison.

As day turned to night in downtown Minneapolis, the message and image on our 40-foot by 40-foot placement above First Avenue also changed. The dramatic shift in lighting and messaging gave everyone a glimpse of the magic South Dakota is known for during the summer. Above all, it proved that any time of day is a good time to visit this Great Place.

Open early billboard

Open late billboard

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