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What's New in Social Media: September 2014 Edition

Robert Patterson

Social media. One minute you think you know it all, and the next, everything’s changed. To keep up with the ever-evolving social media landscape, we provide our clients with something called This Week in Social Media (also known as TWISM). Each week, we highlight the biggest changes in social media and share these insights with our clients and team so we can always stay ahead of the always-changing social media world.

We’ve compiled the best of the best TWISMs to share with you What New in Social Media: September 2014 Edition. What do you need to know this month?

  • Facebook is testing a mobile-only feature that makes users' old posts searchable by keyword, allowing them to dig up long-forgotten content. The tool is part of Facebook's broader effort to reimagine search and create features that directly challenge Google's search dominance, James Cook writes.
  • Twitter’s Timeline Could Get (More) Algorithmic: A new effort internally will be touching many aspects of Twitter’s consumer products — including the timeline. Specifically, a more ‘algorithmic’ timeline that chooses things to share with you based on your interests and interactions and those of your network. These changes will likely focus on delivering content that’s ‘right’ for the right user at the right time. That’s both in content and, more importantly, temporally.
  • Tumblr says its users have good taste and money to burn: Tumblr has the wealthiest users of any major social media platform, with a median household income of more than $80,000, the company says. Tumblr referrals to retail sites on average generate $2.57 on tablets and 67 cents on smartphones, according to Adobe.
  • Facebook Tweaks News Feed to Surface Fresher Content: In a blog post published today, Facebook announced that they are changing the algorithm that determines the rankings in the news feed. Currently there is emphasis placed on posts that have likes and comments; however, with the change, there will be priority given to posts that relate to the trending topics. This can help keep content fresh so the news feed isn't filled with information on events (e.g. TV episodes) that are no longer relevant.
  • Reports note success of social, video advertising: A new report found that video ads have the highest click-thru rate of all digital ads. BI also notes that social media advertising is going to continue to grow exponential through 2018, expecting nearly $14 billion in 2018.
  • Twitter is working on its own native polling tools for publishers: Twitter is working on a new set of interactive Cards that would allow people to run polls natively across its social network. One key advantage this would offer is the ability for users to interact without being redirected away from Twitter, which would likely improve engagement rates with any polls.
  • Pinterest to increase tracking, targeting of Promoted Pins: Pinterest is planning to help advertisers track how well their Promoted Pins are performing as it prepares to push out "more relevant" pins to users. Set to launch next month, the changes will allow advertisers to see how often their ads appear on Pinterest and how many sales are made after Promoted Pins are clicked.
  • A new survey studying people's video habits shows that 80% of people are creating videos and 54% of them are sharing them socially. Facebook is the leader for socially-shared videos, with 76% of videos created shared on the site.
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