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What’s New in Social Media: March 2017 Edition

Mackenzie Davidson

It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That's why we provide our partners with a This Week in Social Media (TWISM) e-newsletter. We highlight the biggest changes in social media weekly and share these updates and insights with our partners and internal teams. We’ve compiled the best of the best TWISM posts and share them with you in What's New in Social Media: March 2017 Edition.

  • Facebook Launches City Guides With Booking for Hotels and Restaurants: Facebook launched City Guides, a new feature that highlights popular restaurants, hotels and attractions in certain cities. In addition, Book Now buttons were included for a select few restaurants and hotels. According to Skift, Facebook’s latest move into the travel ecosystem could be seen as a big challenge to Google, which launched Google Trips in September featuring “Things to do” and the ability to create “Day plans” in a given locale.
  • Instagram Has More Pull With Advertisers Than Snapchat: In a series of studies published recently, advertisers and marketers have significantly less interest in advertising on Snapchat than they do with competing services Instagram and Facebook. According to Fortune, almost 65 percent of the 1,600 marketers surveyed said they were most interested in advertising on Instagram. Less than 40 percent of those who responded said they were interested in advertising on Snapchat. Lack of research in regards to return on investment and measurement as well as the decline in user engagement could be behind the reluctance from advertisers.
  • Facebook Advertisers Can Now Optimize Their Campaigns With Split Testing: Facebook has added a feature for advertisers called split testing, which provides more options for testing and optimizing ad campaigns. With split testing, one can run controlled tests without audience overlap when ads are run with a website conversion, lead generation or mobile application install objective. The potential reach is divided among ad sets to make sure the results are accurate.
  • LinkedIn Finally Hops Aboard the Trending Train With Trending Storylines: LinkedIn introduced trending storylines similar to Facebook and Twitter for both mobile and desktop users. Since redesigning its feed in January, LinkedIn has seen a year-over-year jump of more than 40 percent in weekly engaged Feed sessions, according to Adweek. Users can find trending stories featured under the Trending tab in LinkedIn's mobile app, or on the top right-hand side of the homepage on the desktop site.
  • Instagram Is Now Allowing Users to Save Their Live Videos: Now, users can save their live videos to their phones after they vanish from the app after the live viewing period. In version 10.12, users will see a “Save” button after their broadcast has ended. Tapping that followed by “Done” will save the video to the user’s camera roll.
  • Instagram Tops 1 Million Monthly Advertisers and 8 Million Business Profiles: Instagram's more than 1 million monthly advertisers is five times more than the 200,000 it had last year at this same time. Over 8 million brands are now using business profiles, which will boast a new functionality allowing users to book services directly from business profiles later this year, an Instagram blog post announced. The platform topped 600 million active users last December, and in the past month, more than 120 million users visited websites, called, emailed or sent direct messages to learn more about businesses.
  • Facebook Widens 360-Degree Live-Streaming to All: Facebook will open its 360-degree live-streaming tool to all global users after launching with certain publishers in December. Users with compatible 360 cameras, including Samsung Gear 360, Giroptic IO, Insta360, ALLie Camera, Z Cam S1 and Nokia Ozo, will be able to use these to share live video content. The platform says it will work with manufacturers to add more cameras.
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