What's New in Social Media: January 2016 Edition
Every week, we provide our partners with a This Week in Social Media (TWISM) e-newsletter. We highlight the biggest changes in social media weekly and share these updates and insights with our partners and internal teams. We’ve compiled the best of the best TWISMs to share with you in What's New in Social Media: January 2016 Edition.
- Twitter is running a test based on relevancy: This week, Twitter confirmed it is experimenting with a new timeline format for its tweets. The new format will result in tweets being sorted by relevance instead of in reverse chronological order. This is the most recent in a series of new practices Twitter has been testing since Jack Dorsey was appointed in attempt to make the site more engaging. Source: CNBC
- Facebook unveils tools to help businesses keep up with customers' comments: This week, Facebook unveiled new features for Pages that will help with customer communication on mobile devices. New features include, a responsiveness badge, automated responses, 'away' status, and a redesigned inbox with an activities tab. Source: AdWeek
- Twitter enhances photo-sharing by uncropping images and improving layouts: In the past, Twitter cropped all images on its service in order to create a constant experience for all users, making your image appear cut off within your tweets. Now, Twitter will stop cropping photos on desktop timelines in order to create a more "immersive media experience" for users. Although purists may argue that the service is detracting from Twitter's roots of text-only content, visuals attract the most engagement and Twitter has taken note. Source: Digital Trends
- Remember Flipagram? They are gaining serious traction and expanding their 30 second platform to 60 seconds. Thanks to help from Meghan Trainor and One Direction, the app has continued to grow its user base and is slowly becoming it's own social network. Source: TechCrunch
- Facebook Tests Interest-Specific News Feeds on Mobile: The social network has been experimenting with category-specific versions of its news feed that take posts that would normally appear in the all-in one feed and organize them into their own interest-specific feeds. The test appears to be the latest example of Facebook trying out ways to relieve the flood of content pressuring the news feed. As more people join Facebook, and as more of those people post content, it has gotten harder for Facebook to figure out which of that content to show someone. Source: AdvertisingAge
- Snapchat is working on an API that would let third-party technology partners start buying ads: Snapchat has been growing a hands-on ad business with direct relationships with brands, similar to how Instagram started advertising. Since Snapchat is just now starting to plan an API, it could still be months or even a year before one fully launches. Pinterest took at least nine months to release its ad software last year. Source: Digiday
- Twitter Releases 'Conversational Ads' to Help Users Talk About Brands: Twitter is trying to make it easier for consumers to spread the word about brands they like through new "conversational ads". The ads, now available for beta-testing, include a call-to-action button. Users who want to tweet it can then personalize the message before sharing it with their followers. According to Twitter, the new feature is powerful because the paid posts spawn organic posts, creating an opportunity for more earned media at no additional cost. Source: AdWeek
- Twitter CEO Winks at Change to 140-Character Limit: Twitter is exploring the option of expanding the character limit on the site from 140 to potentially 10,000. While some people have found ways around the 140 character limit in the past, this change will allow extra characters to be shown in expandable cards natively on the site, rather than sharing a screenshot or sharing a link from a different platform. The change is designed to help keep Twitter's audience on Twitter and could happen as soon as March. Source: AdvertisingAge
Learn more from our entire social media team here.