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What’s New in Social Media: March 2016 Edition

It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping - we get it! That's why we provide our partners with a This Week in Social Media (TWISM) e-newsletter. We highlight the biggest changes in social media weekly and share these updates and insights with our partners and internal teams. We’ve compiled the best of the best TWISMs (so you don't have to!) and share with you in What's New in Social Media: March 2016 Edition.

  1. Instagram Will Finally Let Users Switch Among Multiple Accounts: Instagram users can now switch back and forth between accounts without signing out. Other tech companies, such as Facebook and Twitter, added the feature a long time ago, but the addition will eliminate the hassle of logging in and out of multiple accounts for community managers. Source: AdWeek
     
  2. Twitter Launches 'First View,' a 24-Hour Takeover Option for Marketers: Twitter is launching a new Promoted Video ad product that will let marketers own the top ad in a Twitter news feed for a 24-hour period. Promoted Videos will appear universally in feeds, similar to Promoted Trends and Promoted Moments, and will be the first ad users see when they pull up the platform on the app or website. Source: AdWeek
     
  3. Facebook now offering automatic captions for brands silently playing video: Two lines of automated caption are free to advertisers using video without sound. This gives viewers more of a reason to watch, and increases brand recall. A study for Facebook by Nielsen found recall increases to 47 percent after three seconds of viewing and to 74 percent after 10 seconds. Source: AdWeek
     
  4. Twitter Introduces GIF Search on Mobile and the Web: Twitter has introduced a new feature that will allow users to search for GIFs without leaving the app or website. Users can browse a library by keyword or theme pulled from Giphy and Riffsy and add GIFs directly to tweets or direct messages. Giphy users are creating GIFs for news, entertainment, sports and more that will enrich tweets and power conversations on the platform. Source: AdWeek
     
  5. Facebook is turning its Instant Articles into an open platform that any publisher can use starting April 12th. Since the launch in May, Facebook has been working directly with partnered publishers to onboard them to the option that makes their sites load faster inside Facebook's app. The program effectively bars users from exiting from Facebook and keeps them inside the network, viewing ads and interacting with friends. Source: TechCrunch
     
  6. Twitter Makes Direct Messaging and Consumer Feedback Easier for Brands: Twitter is incorporating new tools into the platform that will improve company-to-consumer interactions for brands. Among the new tools is the ability to incorporate a "send a private message" button into a tweet, which will allow users to begin a conversation based on a public tweet. The platform will also be adding a feedback option that lets marketers privately ask a consumer about their customer-service interactions with the brand and allows them to share sensitive, private information such as credit card numbers. Source: AdWeek
     
  7. Facebook will launch ads within Facebook Messenger in Q2 2016: According to a document sent to top advertisers says businesses will be able to send ads as messages to people who previously initiated a chat thread with that community. Messenger is one of Facebook's most popular and fastest-growing products, with 800 million monthly active users. This will be the social networks first attempt to monetize the platform. Source: TechCrunch
     
  8. You Can Now Create Your Very Own Geofilter on Snapchat: On-demand geofilters will allow users to customize filters for everything from birthday parties to weddings to concerts and more, starting at just $5. Source: AdWeek
     
  9. Facebook Reactions Launches Globally: Facebook has rolled out Reactions, which allows users to express emotions beyond just the "like" button. Users will be able to choose between like, love, haha, wow, sad and angry in response to a post. Source: AdWeek
     
  10. Snapchat Inks Nielsen Deal: Nielsen announced it has struck a deal with the app to offer marketers third-party stats on their Snapchat ads. The news could bring a higher level of legitimacy to Snapchat among brands and agencies thanks to Nielsen's history of tracking TV and digital channels. The app also teams with Millward Brown Digital to measure ad recall and purchase intent, and Snapchat, by itself, has offered metrics such as views, completion rate and reach. Source: AdWeek
     
  11. Facebook Will Extend 'Canvas' Ad Format To Instagram: Facebook formally unveiled Canvas, its new full-screen mobile ad unit that offers creatives the real estate they've been craving in the news feed. Canvas will be syndicated to Instagram in the second half of 2016 and will provide advertisers with a full-page, immersive experience on which to build visually engaging stories using video, still images and text. Users click into the experience through a native ad in their feed, integrated calls to action minimize load times, making the user experience instantaneous. Source: Ad Exchanger
     
  12. Facebook Updates Its Newsfeed Algorithm to Give Preference to Live Video: Facebook has conducted studies that say that people spend on average 3 times as much time watching Facebook Live video as they spend watching other video content. As a result, the social media site will consider Live Video a new content type in the algorithm and will place these videos higher in users' feeds. Source: AdWeek
     
  13. Facebook Now Helps Businesses See How Many Shoppers Are Nearby: A new section within Facebook's page insights tool allows marketers to get a better look at the foot traffic around individual business locations. The local insights tab is available for free to any business with a Facebook page that uses the page's location features. Brands that advertise on Facebook will be able to see what share of the people passing by a store's location were exposed to one of the brand's ads within the past 28 days. Source: Ad Age

What do you think about all these changes? Tweet me your thoughts or questions at @sheasylvia or learn more from our entire social media team here.

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