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What's New in Social Media: May 2016

It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping - we get it! That's why we provide our partners with a This Week in Social Media (TWISM) e-newsletter. We highlight the biggest changes in social media weekly and share these updates and insights with our partners and internal teams. We’ve compiled the best of the best TWISMs (so you don't have to!) and share with you in What's New in Social Media: May 2016 Edition.

  1. Instagram Videos Will Soon Be Up to One Minute Long: In response to a dramatic increase in the time people spend watching video (up 40% in the last six months), Instagram is rolling out 60-second video capability for all users. Multi-clip video is also available starting this week on the new iOS update. Source: AdWeek
     
  2. Instagram is Now Letting Marketers Use Videos in Its Swipeable Carousel Ads: Instagram will now allow marketers to choose five videos (or a combination of both photos and videos) for users to swipe through. Internal studies from the platform have shown an increase in ad recall and a 58% lift in conversion rate. Instagram has over 400 million users and video views on the platform have increased by 40% in the last six months. Source: AdWeek
     
  3. How Will Instagram’s Feed Algorithm Work – And Should Brands be Concerned? Instagram’s algorithm will be structured primarily around the content users interact with based on the data it has on the user's usage patterns. Brands will need to deliver more content of relevance, and interest, to their target audience. The algorithm update could be more favorable to brand content than Facebook's infamous News Feed. Source: Social Media Today
     
  4. Snapchat changes the game with Snapchat 2.0: Gone are the days of only being a social network for Snapchat. With the most recent update, Snapchat has fully emerged as an overall communications app. Along with the ability to call (video and audio) other users, there are now stickers, new "Stories functionality", and gif integration. Snapchat is quickly emerging as the most human way to chat. Source: TechCrunch
     
  5. Facebook will Pay Publishers to Livestream Video in the New Hub: Facebook has created a video hub that will roll out in the coming weeks. The hub will highlight live video, and offer recorded video clips, in Facebook's effort to compete with Youtube and Periscope. There will be a live group videos feature, and users can utilize the six reactions emojis to express what they think of the livestreams and marketers will have access to engagement metrics.
     
  6. Facebook expected to announce chatbot features at F8: The social network is providing developers with the tools so brands can build chatbots that can integrate with Facebook's Messenger app. In addition to talking with friends on Messenger, the chatbots will spit out images and call to action buttons to let people view their online orders, book dinner reservations, plane tickets and car services. Source: Digiday
     
  7. Facebook starts allowing "Sponsored Messages" ads: How will Facebook make money on Messenger? By charging businesses to send re-engagement messages to people who've already voluntarily started a conversation with them. These "Sponsored Messages" are currently in testing, with a small test of advertisers, and are being heavily monitored by Facebook to prevent them getting spammy. Source: TechCrunch
     
  8. Brands can now create interactive video campaign on Facebook & Instagram: Innovid is launching a beta program to make its interactive video ads compatible with social posts. Online rollover ads let consumers move their mouse over a video promo to access more information about a brand. "This is the first step in transforming social viewers into active participants," said Tal Chalozin, Innovid's co-founder. Source: AdWeek
     
  9. Facebook is testing a massive change to your news feed: Facebook is experimenting with a new layout on mobile that highlights multiple news sections, with topics such as World & U.S., Sports, and Food. However, the primary (and presumably default) section is still the classic news feed we're accustomed to seeing. In theory, this news reader-style approach takes the users to all of the news they care about, housed in one massive hub. It would also encourage users to get more news from Facebook rather than other sources like Twitter or Google News. Source: Mashable
     
  10. Twitter Launches Message Button to Make Sharing Tweets Easier: In 2015, the number of direct messages sent on Twitter grew by over 60%, and the number of privately shared tweets grew by over 200%. In response to this growth, the platform has launched a new feature that will allow users to share tweets in private conversations. The feature aligns with Twitter's goal to make conversations richer in direct messages. Source: AdWeek
     
  11. Vine's new 'Watch' feature turns channels into binge-worthy content streams: Vine, owned by Twitter, wants to radically change our Vine viewing habits with the introduction of one, simple "Watch" button. The button will live beside Follow, and users can hit it at anytime to binge-watch a Vine user channel like a TV show. The update to the now three-year-old service also pits it a little more squarely against Snapchat Stories, but without creative opportunities like animated filters, doodling and text. Source: Mashable
     
  12. Battle for Views Ramps Up as YouTube Launches 360-Degree Live Video: YouTube has launched what it's calling the first live streaming 360-degree video capabilities. Consumers will be able to view 360 live streams on any device. The channel is also launching spatial audio for videos, giving consumers a totally immersive experience both visually and audibly. Source: AdAge
     
  13. LinkedIn earnings are up, and we're all a little surprised: The social platform's stock appears to be surging and the company CEO gives a glimpse as to why. "As a result of our new mobile experience, members are increasing their activity on LinkedIn, helping drive strong levels of engagement across the platform." On the company's Thursday afternoon earnings call, Weiner said that LinkedIn "members are engaging at record levels with the more relevant and comprehensive feed." Source: CNBC

What do you think about all these changes? Tweet me your thoughts or questions at @chelseahover or learn more from our entire social media team here.

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