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What’s New in Social Media: June 2016

It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping - we get it! That's why we provide our partners with a This Week in Social Media (TWISM) e-newsletter. We highlight the biggest changes in social media weekly and share these updates and insights with our partners and internal teams. We’ve compiled the best of the best TWISMs (so you don't have to!) and share with you in What's New in Social Media: June 2016 Edition.

  1. Twitter revamps its 140-character limit in (sort of) sweeping changes: Twitter's cramped 140- character limit will now feel a bit more roomy. The changes, which will roll out within the next few months are as follows: 1. The ".@" format is gone, when sending a tweet to someone their followers might not follow, people wont have to preface it with the ".@" syntax at the beginning. 2. Pictures, links, videos, polls and "@names" will no longer be counted as a part of the 140-character limit. And lastly, 3. Twitter is adding a new Retweet button to your own tweets. Source: Digiday
     
  2. Whatsapp Finally Launches Desktop Apps for Windows and Mac: Whatsapp has launched its first desktop apps for Windows and Mac, which connects with their consumers' mobile app accounts. Chat apps in general are becoming more and more popular in business environments, as efficient and direct communicative tools to connect with consumers. Source: Forbes
     
  3. Publishers and Brands, Get Ready For The Snapchat Algorithm: Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences. A source close to Snapchat said, "It's going to be the same model as Facebook has: It's free for everybody to share content, but an algorithm will penalize some people and boost others." Snapchat is notoriously harsh with brands and maintains that its users are not in the mood to be friends. Snapchat has been talking about letting brands pay for a presence on the app with promoted account ads, one source said. Source: Digiday
     
  4. Facebook Creates First 3-D/360 Film, 'Here and Now': The Facebook Surround 360 3-D 360-degree camera system the social network introduced at its F8 global developers' conference in April is the start of its first 3-D/360 film, Here and Now. The short film is a fully immersive experience that takes place in the middle of the main hall of Grand Central Terminal in New York. Source: AdWeek
     
  5. Facebook Live Lets You Skip to the Good Part: Facebook is rolling out a new feature that will allow users to see the sections of a Live video that received the most engagements (live comments and reaction emojis). This will power a visual timeline and allow users to fast-forward to the most interesting parts of the videos based on number of reactions. According to statistics, around two-thirds of people watched Facebook Live videos when the video was no longer live. This engagement graph or timeline will provide a signal to help people explore the video and easily identify highlights, and could also cause users to spend more time with a video they may have otherwise skipped. Source: TechCrunch
     
  6. Facebook Isn't Letting Different Languages Stand in the Way of Connecting Users: Facebook has publicly released that its automated translation system is now translating 2 billion text translations per day. Around 800 million users now see translations each month. This translation software is for "[users to] have more friends, more friends of friends, and get exposed to more concepts and cultures.” Source: Digital Trends
     
  7. Instagram Code Reveals 4 Potential New Features, Including Pay to Boost Posts: Instagram appears to be brining analytics to business profiles, but that may not be the only new advertiser-targeted feature it's cooking up. Inside the code for the latest version of the Instagram update were four potential game-changing features of the Instagram application: boosted posts, organic insights, converting pages to business pages and insight terms. Source: AdWeek
     
  8. Facebook Planning to Shut Down its Ad Exchange: Facebook is planning to shut down its ad exchange, FBX, which enables third party ad technology companies to purchase ads on the social network. The move is hardly a surprise, as ad inventory was limited to desktop, and mobile is now a necessary component of effective marketing campaigns. Source: The Wall Street Journal

What do you think about all these changes? Tweet me your thoughts or questions at @sheasylvia or learn more from our entire social media team here.

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