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What’s New in Social Media: February 2015 Edition

Robert Patterson

In order to keep up with the always-changing social media landscape, we provide our clients with a This Week in Social Media (TWISM) email newsletter. Each week, we highlight the biggest changes in social media and share these insights with our clients and team so we can always stay ahead of the social game. We’ve compiled the best of the best TWISMs to share with you in What's New in Social Media: February 2015 Edition.

  1. Pew Research Center has released findings from their updated survey on social media usage and user demographics.
  2. Twitter's New Video Feature is Only a Few Weeks Away: Twitter is planning to unveil its new video product in the next few weeks. The feature, which will allow users to shoot, edit and post video directly through the app, is Twitter's attempt to get more clips, and engagement, on the service.
  3. Sixty-two percent of millennials said they are more likely to stay loyal to a brand that engages with them on social media sites such as Facebook and Instagram, according to a Millennial Branding survey. Nearly half of respondents said the quality of a product or service, not the price, is the main determiner in repeat buying.
  4. Facebook announced this week that in the last year, video posts on the social network have increased 75% globally and 94% in the U.S. and the amount of video in News Feeds has increased 360%. There’s evidence that Facebook is closing in on YouTube as the No. 1 place for marketers to post their videos.
  5. Twitter's native video-ad platform is reportedly launching in the next few weeks and will offer pay-per-click product options as well as autoplay-ad previews, according to reports. Demographic targeting tools are also said to be in the works.
  6. Pinterest was the fastest growing social media network in 2014 - With 97% year over year growth, Pinterest lead the emerging social media platforms including Tumblr and Instagram.
  7. Facebook tested their app in emerging markets, and it resulted in updates to the Facebook Android App. According to this report, "you can now Like posts, pictures and Pages, and remove tags, without needing an Internet connection. Furthermore, the app's download size has been reduced by 65%, compared with the beginning of the year, and start times have been reduced by more than 50%..."
  8. Go Pro proves the importance of sound on Instagram videos. Orchestral music, mixed with audible reactions from beach-goers, made the viewing experience better, as GoPro's video inspired 307,000 likes and comments on Instagram. The listening is almost as good as the watching, and the results show that applying a little tender-loving care to Instagram clips is worthwhile.
  9. Twitter to show tweets you missed 'while you were away': There will be a new feature on timelines that show popular tweets from accounts you followed.  The frequency of these overviews will be based on Twitter usage; those who use Twitter more often will see the recaps less often than those who infrequently login.  This launched Wednesday for iOS users, but Android and desktop users will have to wait for the feature to roll out.
  10. Facebook launched its newest tool, Work, designed as a communication center for corporations with 100 or more employees. Employers will have the ability to construct Work with various accounts, create new accounts and even tie together personal and work accounts. Work will also allow coworkers to share files and documents. 
  11. Report: Twitter planning new home page for logged-out visitors: In an attempt to reach those who view Twitter content without logging in, Twitter is redesigning their home page.  The changes will show content organized by subjects as well as ads.  This will help brands monazite the millions of users who view Twitter without having an account.

Learn more about MMGY’s social media capabilities on our Social Media page.

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