The Evolution of Destination Marketing: Brands, Experiences and Relationships
There’s a battle going on as we speak. A battle between travel suppliers, travel intermediaries, and travel destinations, all vying for the attention of prospective visitors. According to Expedia, the average leisure traveler these days visits 38 websites prior to booking a vacation. And, our own 2015 MMGY Global Portrait of American Travelers® study reveals that 38% of Millennials say they’re relying on more sources of information than ever before when making travel planning decisions. Destination Marketing Organizations (DMOs) used to be the go-to source for information about specific travel destinations. But, with so many other options out there these days, what can destination marketers do to better meet the needs of these visitors in the future?
MMGY Global's newest whitepaper, The Evolution of Destination Marketing: Brands Experiences and Relationships, helps to answer this question and many others.