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#MMGYTravels: DMAI 2016 in Minneapolis

Jessica Schultz


The Trip: DMAI annual conference

Location: Minneapolis, MN

Destination Highlight: First Ave and the new US Bank Stadium

Miles Traveled: 463

I had the privilege of attending and speaking at DMAI, one of the largest events of the year for destination marketers. This year DMAI was hosted in Minneapolis – one of the best cities to visit in the summer.

Every time I visit Minneapolis I fall in love with the city a little more. The city is electric with growth, the people are kind, and the eclectic culture is contagious.

The conference was jam-packed with great content, and our Brands That Travel hosted session on “Why Facebook is Leveraging Immersive Technology in Destination Marketing,” was standing room only.

Luckily, we had a few moments to enjoy the city as well. So my first stop in the city as a self-proclaimed foodie was to try the Minneapolis acclaimed Juicy Lucy burger, which did not disappoint. And while good food was not hard to come by, Minneapolis, like many northern cities, also thrives in the beautiful summer months with buzzing rooftop bars and outdoor spaces. Never is there a more appreciative crowd of beautiful summer nights than those that know of the cold. Spoken like a true Midwestern girl.

While in Minneapolis – and because of our attendance at DMAI – we were privileged to visit the new U.S. Bank Stadium, home of the Minnesota Vikings. It was so new you could literally still smell the newness. Viking fans should be excited about their new home. We were also fortunate enough to attend an event at the infamous First Avenue, which holds special meaning to all you Purple Rain fans. And like any good Prince fan, I danced my heart out.

Even though our trip was only a couple of days, I was glad to get to spend a little more time in downtown Minneapolis to get to know the city. Thank you, Minneapolis, for hosting us. I can’t wait to see your fine city again soon.

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