MMGY Insights Making Headlines
MMGY Global inspires people to go places and our insights are making news!
MMGY Global made a huge splash in national consumer and trade news in September, highlighting our Portrait of American Travelers data. Much of the coverage resulted from MMGY’s attendance at industry conferences, including Skift Global Forum, HHI / Bluffton Tourism Summit and Caribbean Hospitality Industry Exchange Forum, among others.
MMGY Global President and CEO, Clayton Reid, was interviewed for a recent article published on U.S. News & World Report - 9 Underrated Winter Vacation Ideas Under $1,000. Take a look at must-see destinations recommended by Clayton for awe-inspiring locales, including South Dakota and Bermuda, to add to your travel list this winter.
Skift 2016 Global Forum
Surrounded by many visionary minds in travel who had gathered for the recent Skift Global Forum, Clayton presented key Portrait of American Travelers findings, highlighting two major topics: how interpreting data has always been more important than following data trends and how understanding millennials via micro segments (as shown in POAT research) is crucial for marketers. Read Skift’s Travel Marketers Should Follow the Data on Millennials, Not Stereotypes for a summary of the presentation and key takeaways. At the HHI/Bluffton Tourism Summit, MMGY Global partner, Peter Yesawich revealed in his keynote insightful information regarding recent travel trends. Click here to watch the WFXG-TV news segment.
MMGY Measurement On Travel Agent Usage
While there has been recent buzz surrounding the rise of travel agents, MMGY Global’s Portrait of American Travelers has measured an increase in travel agent usage for five consecutive years, as recently noted in Forbes. As a leader in the travel marketing industry, MMGY has found that 31% of travelers book through online travel agent sites and that the use of agents has moved up seven percentage points since 2013.
Millennials, How Are They Traveling?
According to MMGY’s Portrait of American Travelers, millennial families are more likely than millennial couples or singles to travel internationally. MMGY Global Vice President, Research & Insights, Steve Cohen shared insights with attendees of the recent TMS Family Travel Summit supporting MMGY ‘s prediction of a record-breaking rise in leisure travel. Steve also shared that an astounding 64 percent of Millennial families took an international vacation in the last year and that they are more likely to visit a new destination. Taking the Kids reported on these latest family trends.