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MMGY in the News: August 2015

Julie Freeman

We inspire people to go places…and the media is noticing. Take a look at some sample coverage from the past month below:

Portrait of American Travelers® Research

The New York Times
Hotels Fight Back Against Sites Like Expedia and Priceline (August 31, 2015)
Research cited from MMGY Global 2015 Portrait of American Travelers®: “The travel marketing firm MMGY Global’s, 2015 survey of nearly 3,000 leisure travelers found that while third-party sites remained popular for comparing vacation hotels and prices, there was a noticeable drop to 2014 in how often respondents actually booked rooms through the sites.”

Washington Post
How TripAdvisor altered your vacation-planning universe (August 29, 2015)
An overview of TripAdvisor’s impact on travel planning with research from POAT: “This summer, the annual study ‘Portrait of American Travelers,’ by travel marketing company MMGY, highlighted the barreling trend of user-generated content.”

Travel Weekly
Younger travelers an emerging force in luxury spending (August 17, 2015)
Review sites guide travelers, especially affluent ones (August 17, 2015)
Sharing Economy: Awareness soars (August 17, 2015)
Multiple pieces of coverage, both print and digital, citing MMGY’s Portrait of American Travelers®.

Travel Agent Central
What’s New and Noteworthy in Central and South America (August 3, 2015)
Article sites MMGY Global research: “…MMGY Global’s 2015 Portrait of American Travelers…also reports that Millennials show the greatest interest in [Central and South America]…with Xers not far behind.”

FOX News
Adult cruising with kids? Grandpartners share love of world with the next generation (August 14, 2015)
A notable rise in multigenerational travel: “…according to the 2015 MMGY Global Portrait of American Travelers, over 40 percent of grandparents…say they travel, took trips with their grandchildren in the last 12 months, significantly more than in either of the previous two years…”

Huffington Post
9 Reasons Your Summer Vacation Costs More Than It Should (August 11, 2015)
Citation of MMGY’s POAT: “Although fewer Americans were expected to travel this summer, many of those with plans to take vacation said they expected to spend more this year than last year…”

MMGY’s Destiny/Mercury Awards at ESTO 2015

Travel and Tour World
MMGY Global partners awarded for their innovative work (August 28, 2015)
Press release announcing MMGY’s Mercury Award wins at the 2015 ESTO conference.

General News

Travel Age West
Google Adds Instant Booking (August 2, 2015)
Overview of Google’s new instant booking on its Hotel Finder page and interview with Lucas Cobb of MMGY Global: “’Google is in a position of power over all other OTAs and meta-search providers,’ said Lucas Cobb, vice president of integrated planning for MMGY Global, in a company blog. ‘With enough volume through this commissioned service, it could probably do with less ad revenue from those entities…”

Report consolidated by David Perez and Kathryn Tromba.

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