MMGY Global Launches Wyndham Hotel Group's First National Advertising Campaign
MMGY Global and the world’s largest hotel company, Wyndham Hotel Group, have launched the company’s first national umbrella advertising campaign aimed at building consumer awareness of its portfolio of brands and Wyndham Rewards loyalty program. The campaign, with voiceovers from renowned actor John Goodman, marks the first time the Hotel Group has invested in a multi-brand television and digital campaign. MMGY was thrilled to lead the charge.
In order to build consumer awareness of Wyndham’s 12 iconic brands (including Wyndham Hotels & Resorts, Super 8, Days Inn, Ramada, Microtel, Travelodge, Hawthorn Suites, Wingate, Howard Johnson, Baymont, Tryp and Knights Inn) and to tie Wyndham Rewards into the brand, we zeroed in on colorful, vibrant animations that take viewers on a journey through the unique essence of the Wyndham umbrella. The project was to be executed in a compressed timeframe that meant production had to be completed in under 60 days. In this short amount of time, we produced six television spots and a series of web and collateral assets.
Keep your eye out for the new TV spots on some of your favorite shows—The Voice, The Mentalist, Dancing with the Stars, Survivor, SNL, Chicago Fire, CSI, and The Bachelorette—throughout the next 18 weeks.
In addition to the TV spots, MMGY Global’s creative teams developed online and in-hotel assets and messages offering Wyndham’s guaranteed rewards after just one qualified stay, featured with an attractive discount and summer stay offer.