MMGY Global Insights Making Headlines
MMGY Global’s strong efforts in March resulted in coverage in a range of national business, trade and lifestyle media, featuring the agency’s thought leaders and proprietary research: the Portrait of American Travelers®, the Portrait of Business Travelers™ and travelhorizons™.
What We Know About Millennial Business Travelers
MMGY Global’s Portrait of Business Travelers™ was featured in four insightful Condé Nast Traveler stories:
- “How to Pack for a Business Trip, According to Millennial Hot Shots” – “Millennial business travelers are on the road more than seven times a year, according to a 2016 MMGY Global study, making employees who are ages 20–36 the world's most frequent business travelers.”
- “How to Earn More Airline Miles: 4 Tips from a Frequent Flier” – Nearly 70 percent of all business travelers, including Millennials, book their own flights and hotels.
- “What Millennials Can Teach Us About Business Travel” – “Millennials took an average of 7.7 business trips over a 12-month period.”
- “What Hotels Think Millennial Travelers Want” – “Hotels have set their sights on Millennial business travelers, who actually want to take work trips (say 61 percent of U.S. Millennials polled last year by MMGY Global) and enjoy their time away from the daily grind.”
Seeking Help from Travel Agents
In a recent TravelAge West article reporting on the American Society of Travel Agents (ASTA) Global Convention in Nevada, MMGY Global’s research was used to show how perceptions of travel agents have changed. The agency’s insights dub Millennials – the digital natives – the No. 1 generation seeking the help of agents.
New Business Win: Rhode Island Commerce Corporation
NJF, the public relations, social media and experiential marketing division of MMGY Global, has been retained by the Rhode Island Commerce Corporation to lead its tourism public relations efforts in the U.S. The agency will focus on raising awareness and interest in travel to Rhode Island, building relationships with key media and influencers, and helping to attract leisure, business and MICE travel to the state. The announcement was recently noted by The Washington Times, Bulldog Reporter and O'Dwyer's.