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MMGY Global Insights Making Headlines

Julie Freeman

MMGY Global’s strong efforts in March resulted in coverage in a range of national business, trade and lifestyle media, featuring the agency’s thought leaders and proprietary research: the Portrait of American Travelers®, the Portrait of Business Travelers™ and travelhorizons™.

What We Know About Millennial Business Travelers

MMGY Global’s Portrait of Business Travelers™ was featured in four insightful Condé Nast Traveler stories:

Seeking Help from Travel Agents

In a recent TravelAge West article reporting on the American Society of Travel Agents (ASTA) Global Convention in Nevada, MMGY Global’s research was used to show how perceptions of travel agents have changed. The agency’s insights dub Millennials – the digital natives – the No. 1 generation seeking the help of agents.

New Business Win: Rhode Island Commerce Corporation

NJF, the public relations, social media and experiential marketing division of MMGY Global, has been retained by the Rhode Island Commerce Corporation to lead its tourism public relations efforts in the U.S. The agency will focus on raising awareness and interest in travel to Rhode Island, building relationships with key media and influencers, and helping to attract leisure, business and MICE travel to the state. The announcement was recently noted by The Washington Times, Bulldog Reporter and O'Dwyer's

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