Skip to main content

Marriott's Bold Bid and What It Says About Loyalty in Travel

Chris Davidson

There has been a lot of talk recently about Marriott’s proposed acquisition of Starwood and what it would mean for guests, competitors, intermediaries, and the companies’ loyalty members if the transaction ultimately happens. Would SPG members see the value of their points diminish over time? Would SPG members’ loyalty wane if and when they’re integrated into the Marriott system? To inform the answers to these questions, it’s helpful to understand what’s happening with loyalty more broadly in the travel industry right now.

To learn more about this topic, download our newest whitepaper: Marriott's Bold Bid and What It Says About Loyalty in Travel

White Paper Download
Looking For Industry Insights?

White Paper Download

Learn more about our consumer insights & research capabilities.

Request Now
Want to Work with Us?
Want to Work with Us?

Let's Talk

We would love to hear from you.

Contact Us
Looking For Industry Insights?
Looking For Industry Insights?

Industry Insights

We're sharing our travel knowledge via email. Join us.

Sign Up