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Death of the Digital Media Department: Part II

Meliah Cranmer

Over the past few years, the way in which consumers interact with media has changed drastically. In turn, the digital media department itself has become obsolete. Consumer behavior has forced the media industry to reexamine the way we plan and buy media by channels and has pushed us to understand a consumer path that is always using several media outlets, sometimes simultaneously.

In Part II of Death of the Digital Media Department, MMGY's media team answers the following qeustions:

1. How do broadcast and digital media integrate and what technologies allow this to happen?
2. For travel brands that have enough budget for broadcast, how do they make the most of that budget while taking advantage of digital media technologies?
3. For travel brands that don't have a large enough budget for broadcast, how do they take adantage of those same technologies?

Watch more insightful video from MMGY on our YouTube page.

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