CheapCaribbean.com: Beach Cures YouTube Pre-Roll Campaign
MMGY Global created a campaign using humorous pharmaceutical parodies to help CheapCaribbean.com increase brand lift and encourage social engagement. Nine out of 10 beach doctors agree – the campaign was a splashing success.
CheapCaribbean.com turned to MMGY Global to help concept and produce a video campaign with the main goal of increasing brand lift and recall.
To ensure the videos got the most eyes possible engaged for as long as possible right from the start, MMGY Global developed a humorous parody campaign poking fun at pharmaceutical advertising while positioning the beach as the ultimate cure for whatever ails you – complete with side effects like shoulder peeling, cocktail breath and mild sand crack.
It doesn’t take a beach surgeon to interpret results this good. Video views on YouTube have surpassed 2 million, and among people who viewed the ads, 43 percent recalled the ad and 30 percent reported being more familiar with the brand. Searches for CheapCaribbean.com on Google and YouTube went up 210 percent, along with a whopping 8,094 percent lift in creative interest. In addition, the campaign was extended to include broadcast spots, three additional videos and multiple social extensions.
Pre-roll spots: MMGY Global wrote and produced parody pharmaceutical commercials where fictitious diseases like “Staycational Affective Disorder” and “Nonbeachacolitis” were cured by CheapCaribbean.com beach vacations.
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