Skip to main content

CASE STUDY: Princess Cruises

Robert Patterson

With a strong social following across Facebook, Twitter, and YouTube, Princess Cruises wanted to grow one of its emerging channels - Pinterest - through an engaging sweepstakes to increase followers and engagement. The cruise line tasked MMGY Global with executing a Pinterest campaign highlighting the breadth of destinations served by Princess Cruises.

MMGY launched Pin Your Princess Passport, a Pinterest campaign that encouraged users to repin images of the destinations they would like to visit during a Princess cruise to their virtual passport. MMGY created a Pinterest sweepstakes application on Facebook, leveraging Princess's significant Facebook audience as well as the cost-effectiveness of Facebook advertising to promote the campaign. The sweepstakes Pinterest board was populated with inspirational destination photography and marked with an iconic Princess passport stamp. The prize for one lucky winner? A seven-day Caribbean cruise aboard the new Regal Princess.

Pin Your Princess Passport increased Princess Cruises' Pinterest following by 115% and generated more than 10,000 entries to the sweepstakes.

Check out the campaign in action on Princess's Pinterest Board.

White Paper Download
Looking For Industry Insights?

White Paper Download

Learn more about our consumer insights & research capabilities.

Request Now
Want to Work with Us?
Want to Work with Us?

Let's Talk

We would love to hear from you.

Contact Us
Looking For Industry Insights?
Looking For Industry Insights?

Industry Insights

We're sharing our travel knowledge via email. Join us.

Sign Up