MMGY Grifco Announces Merger with Ophir PR and New Leadership Roles


September 17, 2020

Today marks an exciting time in the continued evolution of MMGY Global. We are pleased to announce the merger of leading UK luxury travel and lifestyle PR agencies MMGY Grifco and MMGY Ophir. The agencies, which were both founded by industry leader Claire Griffin, will combine to run as MMGY Grifco in London.

“We are thrilled to be joining together Grifco and Ophir PR to help our business evolve to the next level,” said the founder of the two agencies, Claire Griffin. “Combining the expertise of our two teams brings clients even greater knowledge, resources, partnership opportunities and experience in the luxury travel and lifestyle sector.

The brand merger sees a company restructure that includes some exciting team promotions.

Former Associate Directors Alexandra Delf and Flora Beaumont will take the reins of the day-to-day running of MMGY Grifco as its new Managing Directors.

As Managing Director, EVP, Alexandra will now lead the organization’s client and media relations efforts. Formerly Associate Director of Ophir PR, Alexandra has a wealth of international experience and a proven track record of launching and building global luxury travel brands. With expertise throughout both traditional and social media, Alexandra has been an industry voice at travel panels and conferences in the UK and beyond.

As Managing Director, Operations, Flora Beaumont will oversee financial management, growth, client strategy and team management. Flora was formerly Associate Director of Grifco PR and has spearheaded impressive company growth over the past five years. Flora has launched many of the world’s finest hotels and travel brands and directed strategy and communications for the industry’s biggest players including Hilton’s luxury brands, Plaza Premium Group and Wyndham Hotels & Resorts.

Claire Griffin, who founded Grifco and Ophir PR nearly two decades ago, will remain an integral part of the Grifco business and assist in broader parent company initiatives as Partner, MMGY Global. Claire will continue to provide strategic guidance and thought leadership for both clients and the industry at large in the luxury travel and lifestyle sector.

“This merger of two MMGY Global brands represents an evolution to our approach in providing dedicated service to luxury and lifestyle brands in Europe, and we  are delighted to have two natural leaders in  Alexandra Delf and Flora Beaumont at the helm,” said Craig Compagnone, COO for MMGY Global. “Working in tandem with an industry leader like Claire Griffin, we believe Alexandra, Flora and the entire MMGY Grifco team will be implicit in supporting our clients in recovery and future growth following such a difficult year in the travel sector.”