Travel marketing’s premier awards honor MMGY Global and partners for creativity, strategic impact and excellence in hospitality and tourism marketing
KANSAS CITY, MO (Feb. 19, 2026) – MMGY Global and its client partners secured 48 honors at the 69th annual Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI). Presented Feb. 18 in New York City, the recognition underscores the firm’s ability to translate strategic insight into measurable performance for travel and hospitality brands around the globe.
This year’s accolades include six Best of Category distinctions and four inductees to HSMAI’s Top 25 Extraordinary Minds, honoring marketing leaders from Brand USA, Concord Hospitality, Outrigger Resorts and Hotels, and MMGY Global. Judged by senior industry experts, the Adrian Awards are among the most respected honors in travel marketing and celebrate the ideas and individuals driving the industry forward.
“We are honored to stand alongside our clients as their work is recognized at the highest level,” said MMGY Global President Craig Compagnone. “Together, we are advancing travel brands, supporting local economies and helping the industry lead with purpose. These accolades reflect the power of true partnership and best-in-class collaboration.”
The 48 honors span integrated campaigns, brand storytelling, experiential activations, influencer partnerships and technology innovation, reflecting the breadth of MMGY Global’s capabilities across paid, owned and earned media.
Below is a complete list of MMGY Global and partner wins. For more information about HSMAI or the event, visit adrianawards.hsmai.org.
2025 HSMAI Adrian Awards for MMGY Global & Partners
Gold Awards (5)
- Hyatt Hotels & Resorts – The Independent Collection by Hyatt Brand Campaigns (Consumer Brand Campaign)
- La Paz Tourism Board – “Adventure Cities” La Paz Production (Best of Category – Broadcast Integration)
- Visit Corpus Christi – Coast Your Own Way (Best of Category – Consumer Brand Campaign)
- Visit Costa Rica – Costa Rica SXSW Energía Pura Vida (Experiential Marketing)
- Visit KC – “Holiday Touchdown: A Chiefs Love Story” Commercial (Best of Category – Broadcast Television: Traditional TV, Cable or Streaming)
Silver Awards (18)
- Colorado Tourism Office – Do Colorado Right: We Love You Influencer Partnership (Influencer/Content Creation)
- Destination Cleveland – Illuminate CLE (Best of Category – Content Marketing)
- Destination DC – THEM: Barry & Teraj Wedding (Best of Category – Community & Culture Impact)
- Fort Myers – Islands, Beaches and Neighborhoods – Just Feels Right TV Spots (Broadcast Television: Traditional TV, Cable or Streaming)
- James Beard Foundation – 2025 James Beard Awards Weekend (Special Event) – MMGY Wagstaff
- The Junto – The Junto Drives Official Success with Unofficial Galaxies (Consumer Brand Campaign) – MMGY Wagstaff
- Oceania Cruises – Global Launch of Oceania Allura (New Opening/Launch)
- San Francisco Travel Association – Believe in San Francisco UK (Consumer Brand Campaign)
- Travel Texas – John Sorsby Ambassador Partnership (Influencer/Content Creation)
- Visit California – “Off Road Confidential” Turns the Scenic Route Into Serious Reach (Best of Category – Broadcast Integration)
- Visit Costa Rica – Montreal MURAL Festival (Experiential Marketing)
- Visit Costa Rica – Costa Rica AR Portal (Virtual Reality, Metaverse, Gaming, NFT)
- Visit Costa Rica – Costa Rica and Starbucks Summer Game (Contest/Sweepstakes)
- Visit Costa Rica – New Costa Rica Website (Technology)
- Visit Dallas – DallasCon: The Creator Edition (Influencer/Content Creation)
- Visit Myrtle Beach – Go’ccasions Campaign (Consumer Brand Campaign)
- Visit Myrtle Beach – Music’s Favorite Beach (Experiential Marketing)
- W Seattle – W Seattle Pride 365 Influencer Engagement (Influencer/Content Creation) – MMGY Wagstaff
Bronze Awards (21)
- Bermuda Tourism Authority – Sports Illustrated Cover Shoot (Consumer Brand Campaign)
- Borgata Hotel Casino & Spa – Asian Gaming Launch (New Opening/Launch)
- Colorado Tourism Office – Do Steamboat Springs Right Activation (Purpose-Driven Campaigns)
- Colorado Tourism Office – Elevating Colorado’s Peak Culinary Scene with Blue Apron (Innovation)
- Fort Myers – Islands, Beaches and Neighborhoods – Concierge Module (Technology)
- Fort Myers – Islands, Beaches and Neighborhoods – Just Feels Right Campaign (Consumer Brand Campaign)
- Fort Myers – Islands, Beaches and Neighborhoods – Travelzoo Broadcast Event (Broadcast Television: Traditional TV, Cable or Streaming)
- Heritage Hotels & Resorts – 36 Hours in Albuquerque Digital Campaign (Influencer/Content Creation) – MMGY Wagstaff
- Montcalm Mayfair – Launch of Montcalm Mayfair (New Opening/Launch) – MMGY Grifco
- Pure Michigan – Fresh Lives Here (Video)
- Pure Michigan – Keep It Fresh (Consumer Brand Campaign)
- Travel Texas – Lone Star Send-Off: Hoda & Jenna’s Last Travel Adventure (Broadcast Integration)
- Travel Texas – SAVEUR Cookout x Travel Texas (Special Event)
- Travel Texas – Texplanations Content Series (Social Media)
- VEA Newport Beach – VEA Newport Beach Influencer Program (Influencer/Content Creation) – MMGY Wagstaff
- Visit Costa Rica – Costa Rica GoPro Influencer Program (Influencer/Content Creation)
- Visit Costa Rica – Costa Rica Ski Resort Activations in Canada (Experiential Marketing)
- Visit Haywood – Crafting Visit Haywood’s Hurricane Helene Comeback Story (Reputation Management)
- Visit KC – From the Heart Campaign (2024) (Consumer Brand Campaign)
- Visit KC – London Activation: Kansas City SpeaKCeasy (Experiential Marketing)
- Visit St. Pete-Clearwater – From Fish Shacks to MICHELIN Stars: Elevating St. Pete-Clearwater’s Culinary Identity on the Global Stage (Consumer Brand Campaign)
HSMAI Top 25 Extraordinary Minds
- Dan Fernandez, Vice President of Digital Marketing & Strategy, Concord Hospitality
- Janette Roush, SVP, Innovation and Chief AI Officer, Brand USA
- TJ Walz, SVP, Data Strategy & Analytics, MMGY Global
- Jason Zvatora, Vice President – Commercial Strategy APAC, Outrigger Resorts and Hotels
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About MMGY Global
MMGY Global is the world’s leading integrated marketing firm specializing in the travel, tourism and hospitality industry. With operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. The company is majority owned by investment funds managed by EagleTree Capital. For more information, visit mmgyglobal.com.
Media Contact
Derek Klaus
MMGY Global
agencypr@mmgyglobal.com