Skip to main content

Introducing TraveLab

Chris Davidson

This fall, MMGY Global, the largest integrated travel marketing organization in the world, is set to introduce its web-based data delivery platform called TraveLab. This new data subscription service will offer real-time access to the most data currently available from DK Shifflet’s TRAVEL PERFORMANCE/MonitorSM (replacing DIRECTABS) and MMGY Global’s Portrait of American Travelers® and travelhorizons™ syndicated studies. In so doing, it will put the industry’s best and most reliable consumer travel data directly into the hands of top industry researchers and marketing strategists.

Last summer, MMGY Global doubled down on its decades-long commitment to producing and publishing the best travel data and research when it acquired DK Shifflet, an industry icon based in Washington, D.C. DK Shifflet data, based on 8,000 completed surveys every month, is considered the gold standard in U.S. travel behavior information. It gives destinations and travel industry researchers and marketers the key data needed to estimate visitor volume and visitor spending and helps them paint a rich profile of these visitors from demographic and travel behavior perspectives. At the same time, MMGY Global’s Portrait of American Travelers® and travelhorizons™ studies provide extensive insights into where Americans want to travel, what’s important to them and how they go about the travel planning process. All of this data will now be available online in one place. And best of all, subscribers will have the ability to dynamically run custom crosstab analyses to glean valuable insights for planning.

The flexibility of TraveLab allows subscribers to work with one database or all three. It also allows researchers to generate any type of crosstab they might want within each database. Or, if preferred, an account representative can work with the data to set up customized dashboards that clients can easily access on their computers, tablets and cell phones. Whether you’re trying to evaluate trends in accommodations or attempting to understand the differences between those who express interest in visiting a destination and those who actually visit, TraveLab has the answers.

Increasingly, destination marketers and researchers, as well as travel service providers, need a competitive advantage to maintain their market leadership positions. TraveLab can provide this advantage by helping them understand emerging trends, improving targeting and messaging strategies, and by identifying tools, technologies and behaviors that will ultimately improve the return on their marketing investments. 

To learn more, please contact Jeffrey Eslinger at (703) 536-0921 or at jeslinger@dkshifflet.com.

White Paper Download
Looking For Industry Insights?

White Paper Download

Learn more about our consumer insights & research capabilities.

Request Now
Want to Work with Us?
Want to Work with Us?

Let's Talk

We would love to hear from you.

Contact Us
Looking For Industry Insights?
Looking For Industry Insights?

Industry Insights

We're sharing our travel knowledge via email. Join us.

Sign Up