The DATApocalypse

The DATApocalypse Is Fast Approaching!

We're just one month away from when the GDPR compliance will be enacted by the countries of the EU.

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Terminal Header

Introducing Terminal

The travel industry's first exclusive data segmentation platform is here.

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Brands That Travel

Brands That Travel: The Evolution of Loyalty in the Travel Industry

In this episode of Brands That Travel, two experts dive into their own loyalty strategies and discuss the importance of simplicity when building a loyalty program.

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The Impact of Destinations on Google

Google announced this week they are bringing together their hotel and flight tools into a single integrated planning tool simply named “Destinations on Google.”

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Affluent Travelers Aren’t As Loyal As We Think They Are

Our 2015 Portrait of American Travelers® reveals that although affluent travelers are members of loyalty programs, they typically select their hotels and airlines based on brand preference.

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When Vacation is an Obligation: The Oblication

I believe a new classification should be created: the “oblication” (the fulfillment of an obligation and a vacation at the same time).

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