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POAT

The 2017–2018 Portrait of American Travelers Study Releases Loyalty Paper

This paper explores brand loyalty amongst hotels, airlines and car rental companies.

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The 2017–2018 Portrait of American Travelers Study Releases Microsegments Paper

This year we’ve outlined a new set of promising microsegments, based primarily on their affinities and travel habits.

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MMGY Global Announces Yesawich Award for Marketing Excellence

This is the first-ever Yesawich Award, which was given out at this year’s Marketing Outlook Forum.

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The 2017–2018 Portrait of American Travelers Study Releases Luxury Travelers Paper

Affluence does not always translate to luxury among U.S. travelers.

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The 2017–2018 Portrait of American Travelers Study Releases Road Trips Paper

Road trips are on the rise as Americans increasingly favor domestic vacations.

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2017–2018 Portrait of American Travelers Study Released

Attractions, domestic travel and Millennial families create opportunities during an industry slowdown.

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