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Data and the Future of Travel Marketing

MMGY Global CEO Clayton Reid sits down with Terry Jones, executive chairman of WayBlazer and founder of Travelocity, as well as a panel of MMGY leaders, to discuss the impact of data on travel marketing.

According to Terry, the travel industry is “swimming in the sea of data looking for wisdom.” In this episode of Brands That Travel, viewers will hear about Terry's take on the lack of loyalty program innovation by airlines and hoteliers (4:00), learn about emerging natural search technologies (5:00), gain insight on contextual data sources and their impact on future data consumption (6:40), and hear how organizational silos are prohibiting the evolution of personalization (11:33).

Tweet us your comments and questions using #BrandsThatTravel and tagging @MMGYGlobal.

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