Allison Schult Joins MMGY Global Research & Insights
MMGY Global is excited to welcome Allison Schult, CDME, as the newest member of our research, data and insights team.
Allison, who brings nearly 15 years of experience in the travel and tourism industry, most recently served as the vice president of marketing for Visit Tucson. During her seven-year tenure there, she led the strategic development and tactical execution of Visit Tucson’s research-driven marketing program that led to consistent year-over-year growth in visitation and visitor spending.
Allison joins a team that publishes some of the most respected resources in the industry, like DK Shifflet’s TRAVEL PERFORMANCE/MonitorSM, MMGY Global’s travelhorizonsTM and MMGY Global’s Portrait of American Travelers®. She also joins at a time when the group is introducing new and innovative tools, like the newly launched Terminal data segmentation platform and the recently announced TraveLab, which will allow researchers and marketers direct access to MMGY Global's proprietary data.
"Allison is a perfect fit for our team," said Chris Davidson, EVP, Global Strategy. "As a former client, she understands how valuable research-driven insights can be to marketing success, and her experience will prove invaluable as we continue to look at new ways to innovate in the space."
Allison’s role with the organization will be to identify syndicated and custom solutions for brands across travel and tourism verticals while promoting all agency brands within the MMGY Global family.
Connect with Allison at firstname.lastname@example.org.