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SVP, Data Strategy

Lucas Cobb

With 17 years of advertising, direct marketing and interactive experience in industries ranging from fast-food to shipping logistics, financial services to retail and hospitality to tourism, Lucas knows what it takes to move consumers to action. Drawing from this and his nine years of experience with MMGY Global, Lucas’ role at the agency is to strategically guide the development of intelligent, efficient and effective multichannel programs for clients such as the South Dakota Department of Tourism, Wyndham Hotel Group, Pacific Hospitality Group and Kampgrounds of America.

Lucas translates primary and secondary research into actionable insights, designing audience and market targeting strategies, and defining hypertargeted, objective-driven campaign goals. Lucas also leads the development of MMGY Global's Terminal, a data fusion and audience activation platform formed from the marriage of DK Shifflet’s monthly traveler survey data with the extensive consumer data models of ExperianTM.

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