CheapCaribbean.com needed help increasing brand lift, recall and engagement. The team – with the help of Google – determined that a YouTube pre-roll campaign using the platform’s programmatic targeting algorithm and retargeting capabilities would yield the best beach for the buck. The challenge? Google’s retargeting algorithm requires that any subsequent video views be based on a completed view of the first video. Thirty. Whole. Seconds. Which is an eternity when all you want to do is play your video. And maybe drink a margarita.