Trump Hotel Collection


Trump Hotel Collection asked MMGY Global to create a new brand for its luxury hotels and support it through a multichannel marketing campaign. Trump is a lifestyle brand. And just like their namesake, each Trump Hotel is a true original. MMGY created a brand that invites travelers to live the life without boundaries, limits or compromise. You don’t just stay at a Trump, you own the town. The new campaign captures this attitude with one-of-a-kind images captured at each property.


Brand Campaign

Web Development

MMGY also created a new website for the Trump Hotel Collection that captures the essence of the new brand. Visitors receive the same level of insightful service online as they do on property by being able to customize their experience and receive personalized attention from a Trump Attaché™.

Social

MMGY focused on the accelerated growth of the collection’s social media channels while increasing engagement, website referrals and goal conversions by developing consistent brand standards, editorial calendars and a themed content matrix. MMGY significantly grew the Trump Hotel Collection Facebook and Twitter audience and engagement while introducing the popular geo-location services, Foursquare and Gowalla.