Choice Hotels


Choice Hotels International partnered with MMGY to increase the effectiveness of their regional marketing initiatives, including co-op online marketing and paid search, for 13 U.S. co-op regions, 9 Choice brands and over 5,000 hotels throughout the system. MMGY tracked conversion and revenue generated from online campaigns based on tags implemented on the reservation confirmation page of the ChoiceHotels.com website. In addition, we executed Pay-Per-Click buys on Google for each of the regions. Year-over-year, Choice realized a 22.7% increase to the participating co-op hotels, which translates to over $4,000,000 in additional revenue.

Search Engine Marketing

MMGY tracked conversion and revenue generated from online campaigns based on tags implemented on the reservation confirmation page of the ChoiceHotels.com website. In addition, we executed Pay-Per-Click buys on Google for each of the regions. Year-over-year, Choice realized a 22.7% increase to the participating co-op hotels, which translates to over $4,000,000 in additional revenue.

Co-Op Initiative

To increase conversion, online marketing efforts drove traffic to regional-specific landing pages on the Choice Hotels website. Visitors could learn about things to do in the area and search through hotels participating in the co-op.

Asset Management System

The Asset Management System is a custom tool that allows Choice property users to access and manage over 49,000 digital assets. The AMS accommodates photographs, logos and original documents. Users can search for files through keywords and download assets for use across multiple marketing channels. This system is a seamless solution for the storage and organization of thousands of assets. By making these accessible in seconds, the AMS streamlines on-property marketing initiatives.

Storefront

The ChoiceMarKit Storefront enables marketing materials to be developed by combining online and offline processes. Materials are requested through a form-based tool that is cost-effective and efficient for both the brand and the property-level user.