Consumer Insights & Industry Research

MMGY Global is the acknowledged leader in the development of consumer insights in the travel, leisure, gaming and entertainment categories through our commitment to ongoing marketing and industry research. Led by Steve Cohen – one of the top minds in the industry – our expert staff, which includes David Sheatsley, former Director of Research, U.S. Travel Association, is uniquely positioned to provide companies and organizations with proprietary insights and custom research that inform and guide future creative, media and marketing strategies. Among the proprietary surveys we author are:

MMGY Global/Harrison Group Portrait of American Travelers℠

Comprehensive national survey of the emerging travel habits, preferences, social values and intentions of Americans.

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MMGY Global/TTRA travelhorizons™

The only forward-viewing national survey of future travel and leisure time intentions of Americans. Conducted every 90 days.

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MMGY Global/Portrait of Digital Travelers™

An in-depth assessment of how the emerging "Digital Elite" utilize digital devices and services when making travel service supplier and related decisions.

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