Research

We know what you’re thinking.

Actionable insights are the foundation for everything we do. Our proprietary research exclusively within the travel industry reveals the habits and preferences of travelers and their influencers. This ensures your marketing strategies connect with consumers.

We are the acknowledged global leader for behavioral insights in every aspect of the travel industry. This includes both consumers and third-party intermediaries such as travel agents and meeting planners. Our staff of research analysts design and implement primary research to reveal valuable proprietary insights that enhance the effectiveness of your integrated marketing efforts. These insights inform the development of your strategy and message.

Among the syndicated studies we author are:

Portrait of Affluent Travelers™
MMGY Global

Portrait of Affluent Travelers™

$2,950

Strategic insights into the lifestyles, travel habits, brand preferences, travel intentions, and media habits of affluent U.S. leisure travelers.

Purchase
Portrait of American Travelers®
MMGY Global

Portrait of American Travelers®

$2,950

Comprehensive national survey of the emerging travel habits, preferences, social values and intentions of Americans. Clients who have purchased an earlier edition get a 15% discount. Please contact the Research & Insights department for details at research@mmgyglobal.com. Available now.

 

Purchase
Portrait of Digital Travelers™
MMGY Global

Portrait of Digital Travelers™

$1,900

An in-depth assessment of how the emerging Digital Elite utilize digital devices and services when making travel service supplier and related decisions. Available soon.

travelhorizons™
MMGY Global

travelhorizons™

$795

The only forward-viewing national survey of future travel and leisure time intentions of Americans. Conducted every 90 days. 

Purchase
travelhorizons™ - 4 Quarters
MMGY Global

travelhorizons™ - 4 Quarters

$2,385

The only forward-viewing national survey of future travel and leisure time intentions of Americans. Conducted every 90 days.

Purchase all four quarters of the report at a discounted price. Buy 3 get 1 free.

Purchase

For more information about these research programs, to order a report, or commission a custom study relevant to your specific destination or business, please contact us at research@mmgyglobal.com

Our research extends well beyond our syndicated reports. We also prepare detailed target market profiles for use by travel marketers. By isolating groups of travelers based on such variables as destination preferences, brand choice, demographics, media habits, and planning and booking behavior, we prepare rich audience profiles. These insights guide critical marketing decisions such as channel mix, promotional strategies and product development. 

Partial Client List

  • Ashonorte/Puerta Plata
  • American Society of Travel Agents (ASTA)
  • Choice Hotels International
  • Connecticut Office of Tourism
  • Delaware North Companies
  • Kennedy Space Center
  • Macau Government Tourist Office
  • Napa Valley Destination Council
  • Nassau/Paradise Island Promotion Board
  • National Association of RV Parks & Campgrounds
  • Orbitz
  • Preferred Hotels & Resorts
  • Terranea Resort
  • The Greater Miami Convention & Visitors Bureau
  • The Leading Hotels of the World
  • Travel Channel
  • Vail Resorts

Our experienced analysts complete exhaustive studies in numerous travel categories. These include lodging, destinations, transportation, gaming, restaurants, spas, cruise lines, car rentals, airlines, and attractions. We also study related product categories such as resort real estate, vacation ownership, meetings and conventions, tour and travel trade, and all-inclusive resorts.

Methods

  • Qualitative and Quantitative Research
  • Macro-Environmental Scanning
  • Secondary Marketing Research
  • Stakeholder Interviews
  • Group Think Tanks
  • Traditional and Online Focus Groups
  • Online, Telephone and Intercept Surveys
  • Conjoint Analysis
  • Perceptual Mapping, Positioning Analysis
  • Brand Identity Resonance Testing

As the summer travel season comes to an end, the Traveler Sentiment Index (TSI) reflects a slight decline from the level recorded in April of this year.  According to the Wave III travelhorizonsTM survey conducted during the first week of August 2014, the overall TSI now stands at 108, a six point decrease from Wave II (114), conducted in May, 2014, but still nine points above the level observed during the comparable period last year (99).

The overall TSI is derived from the following six variables: interest in travel, time for travel, personal finances available for travel, affordability of travel, quality of service, and safety of travel. All measurements are indexed against the level first recorded in March of 2007.  With the exception of safety of travel, which remained unchanged, all factors displayed a significant improvement this calendar quarter over the comparable period last year. The greatest increase was observed for personal finances available for travel (108)—up 16 points from Wave III in 2013 (92), followed by time for travel (105), and quality of service (116), both of which displayed 12 point increases over the same period in 2013. 

Travel-Horizons-Graph_920x500

HAVE A Research QUESTION? TALK TO Steve Cohen.

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