Process

MMGY Global brings insight, execution and measurability unmatched in the travel industry.

1Research

Our unique insights are the foundation for everything we do. MMGY uses proprietary industry and brand research to identify the habits and preferences of travelers, ensuring your marketing strategies connect with consumers.

Learn More About Our Research Capabilities

2Create

Insights help us create brands that differentiate our clients from their competition, form personal connections with consumers and motivate them to go places. Our award-winning staff develops creative solutions specifically tailored to all marketing channels that tell our clients’ stories in unique and memorable ways.

3Deploy

MMGY is in the unique position to deploy integrated plans across any relevant marketing discipline – all within one company. This channel-centric approach allows us to target and convert travelers throughout the entire travel experience. Our teams create and implement results-driven plans in CRM, media strategies, web/technical development, public relations, social, mobile and promotions.

4Measure

Everything we do is driven by results. Our proprietary outcome measurement tools look at the collective impact of all marketing efforts via dynamic, key-performance indicator dashboards, ROI calculators, conversion/engagement testing and aggregated trend analysis. The result is more proactive planning and greater accountability for our clients’ marketing dollars.