Our Process MMGY Global brings insight, execution and measurability unmatched in the travel industry.
Research
Our unique insights are the foundation for everything we do. MMGY uses proprietary industry and brand research to identify the habits and preferences of travelers, ensuring your marketing strategies connect with consumers. In addition, our signature events – the Vail Summit and DMO Mojo – allow the top minds in the travel industry to identify and address emerging trends.
Create
Insights help us create brands that differentiate our clients, form personal connections with their consumers and motivate travelers to go places. Our award-winning staff develops creative solutions that tell our clients’ stories in unique and memorable ways, tailored specifically to all marketing channels.
Deploy
MMGY is in the unique position to deploy integrated plans across any relevant marketing discipline - all within one company. This channel-centric approach allows us to target and convert travelers throughout the travel experience. Our teams create and implement results-driven plans in eCRM, paid media, interactive development, mobile, promotions, social and public relations.
Measure
Everything we do is driven by results. Our proprietary outcome measurement tools look at the collective impact of all marketing efforts via dynamic, key-performance indicator dashboards, ROI calculators, conversion/engagement testing and aggregated trend analysis. The result is more proactive planning and greater accountability for our clients’ marketing dollars.
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