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June 19, 2017

Introducing Terminal

The travel industry's first exclusive data segmentation platform is here.

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April 03, 2016

Brands That Travel: The Evolution of Loyalty in the Travel Industry

In this episode of Brands That Travel, two experts dive into their own loyalty strategies and discuss the importance of simplicity when building a loyalty program.

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March 10, 2016

The Impact of Destinations on Google

Google announced this week they are bringing together their hotel and flight tools into a single integrated planning tool simply named “Destinations on Google.”

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December 16, 2015

Affluent Travelers Aren’t As Loyal As We Think They Are

Our 2015 Portrait of American Travelers® reveals that although affluent travelers are members of loyalty programs, they typically select their hotels and airlines based on brand preference.

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August 04, 2015

When Vacation is an Obligation: The Oblication

I believe a new classification should be created: the “oblication” (the fulfillment of an obligation and a vacation at the same time).

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July 17, 2015

Book Now through Google: An Unholy Alliance or Hotel Windfall?

Our friends at Google are quietly taking aim at becoming a “real OTA.” Is this a good move for the search giant?

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