News

April 03, 2016

Brands That Travel: The Evolution of Loyalty in the Travel Industry

In this episode of Brands That Travel, two experts dive into their own loyalty strategies and discuss the importance of simplicity when building a loyalty program.

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March 10, 2016

The Impact of Destinations on Google

Google announced this week they are bringing together their hotel and flight tools into a single integrated planning tool simply named “Destinations on Google.”

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December 16, 2015

Affluent Travelers Aren’t As Loyal As We Think They Are

Our 2015 Portrait of American Travelers® reveals that although affluent travelers are members of loyalty programs, they typically select their hotels and airlines based on brand preference.

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August 04, 2015

When Vacation is an Obligation: The Oblication

I believe a new classification should be created: the “oblication” (the fulfillment of an obligation and a vacation at the same time).

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July 17, 2015

Book Now through Google: An Unholy Alliance or Hotel Windfall?

Our friends at Google are quietly taking aim at becoming a “real OTA.” Is this a good move for the search giant?

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May 26, 2015

If You’re Not Marketing to a Multi-Screen World, You’re Wasting Money

Just having a responsive website that works well across all devices isn’t enough. All phases and components of a marketing program should be geared to the multi-screen reality.

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