Mark Johnston

VP, Data Strategies & Analytics

mjohnston@mmgyglobal.com

Mark leads all data and measurement programs for MMGY clients and has 20+ years of experience assisting major companies with their marketing data infrastructure and customer analysis. He also has a significant background in segmentation, CRM and data-driven marketing strategies, web analytics, marketing measurement and the deployment of multi-level marketing dashboards. Mark's background includes clients in retail, entertainment and attractions, hospitality and destination marketing.