Lucas Cobb

VP, Integrated Planning

lcobb@mmgyglobal.com

Leveraging over 10 years of advertising, direct marketing and interactive experience in industries ranging from fast-food and shipping logistics to financial services and luxury travel, Lucas brings a comprehensive approach to planning and the strategic vision required to guide the deployment of cross-channel programs. He is in charge of translating MMGY’s insights garnered from research and core client goals into hyper-targeted, channel-driven and measurable integrated campaign strategies.